Koble

Brand strategy
Naming
Visual identity
Website

After more than 30 years as Eagle Business Software, the business had outgrown its brand. We helped shape its next chapter as Koble, bringing strategy, identity, and website together around a clear idea of partnership.

Workshops with the team clarified what the business stood for: dependable software, lasting relationships, and a belief that better systems help businesses and communities thrive. That direction informed the transition to Koble and gave the company a clearer way to tell its story.

The interlocking “Klick” mark made partnership visible. Its geometry extended into patterns, typography, and everyday applications, with a grounded green palette balancing dependability and optimism.

We carried the same direction into website content strategy and design, connecting Koble’s products and services to the people they support. The brand and website shared one language, from the company story to the details of its software offering.

The right systems lead to better business, more productive teams, and more thriving communities.

“We really grew in our ability to articulate who we are and why we do what we do in a compelling way. And when we actually announced, first to our employees, and then to our clients, both groups really resonated with the new name.”

Kelsey Stout, Head of HR & Marketing