Brand strategy and design for B2B tech companies that have outgrown how they show up.
Overline turns complicated products and founder vision into clear positioning, distinctive identity, and a website ready for the next stage.
The Problem
Do you need a design partner?
Positioning Confusion
Your team can’t explain what makes you different.
Brand Shame
You’re embarrassed to share your website.
Outdated Presence
Your brand hasn't evolved with your business
Lost Revenue
You’re losing deals to weaker products that look better.
No Design Process
Everything is last-minute DIY or randomly outsourced.
You’re not proud of your brand—and it’s costing you better customers.
The Solution
Work with Overline improve your positioning, brand, and UI/UX.
Work directly with Overline founder, JT Grauke, who orchestrates strategy and assembles the right specialists to transform your brand.
Align on Strategy
JT leads intensive workshops to clarify your positioning and brand strategy. We uncover what makes you different, who you serve, and how to tell that story consistently.
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Assemble the Team
Based on the strategy, JT assembles talent from his network of trusted specialists. Whether you need help with brand, web, or UI/UX expertise, you get proven partners.
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Continuously Evolve
We finalize a retainer that fits your needs. JT stays involved as your Design CEO, ensuring quality and consistency. Bi-weekly syncs. Slack access. Scale up or down as needed.
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Our Clients In the News
Edtech Hotshot SchooLinks Snags $80 Million Funding Round—All Thanks To An Unsolicited Term Sheet
Exclusive: Predicate raises $7 million to connect blockchain apps with the financial world
Paradigm co-leads $24 million Series A for ZKP infrastructure startup Irreducible
Craftwork Out To Modernize Home Services Market, Scores $6 Million Seed Round
Siena AI raises $4.7M to develop an empathic AI customer service agent
CloudHero Awarded 2024 AWS Global Application Modernization SI Partner of the Year
Pliancy shuns MSP label, grows $30M business
Haun Ventures leads Sovereign Labs’ $7.4M seed round to help scale blockchains
A letter from the Founder
I’m JT Grauke, the founder of Overline. I’ve guided hundreds of founders and teams through this exact transition. Take it from our past clients, who would say this partnership will give you: 1) confidence in your positioning, 2) clarity in your messaging, and 3) self-respect about how you present yourself to the world.
With a strategy in place, we work on retainer as your embedded design partner—handling positioning, brand, web, and UI/UX continuously. This means you get consistent support without the cost of a full-time hire or the unreliability of freelancers.
If you’re unsure whether your brand needs help, we offer a free brand diagnostic. This is a good starting point if you’re unclear where the problem lies with your brand. Or feel free to reach out to us and we’ll schedule a 60 minute call to talk about your goals.
To your success,
JT Grauke
Founder, Overline
jt@overline.studio