Overline | Lightcast

Lightcast

In June of 2021, two of the world's premier labor market data companies, Burning Glass Technologies and Emsi, merged to form a new powerhouse. The resulting combination brought about dramatic value for clients of both companies. But their new name—Emsi Burning Glass—left something to be desired. Having worked with Lexicon Branding to find a new name, they reached out to us to establish a new brand and visual identity.

“I appreciated your professionalism during difficult moments. Our project had a ton of obstacles, yet you rose to the challenge, met all of our deadlines and knocked the project out of the park.”

Dave Reinke, VP of Marketing

“You crafted and led us through a great process from brainstorming through execution and beyond.”

Dave Reinke, VP of Marketing

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Let’s talk

Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

Start the Conversation

Privacy.

Let’s talk

Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

Start the Conversation

Privacy.