Overline | HKR

HKR

HKR is a pioneering talent-insourcing team, dedicated to embedding top-tier talent into organizations for a reasonable monthly fee. Their mission is to change the perception of outsourcing. However, they faced a challenge - their brand did not encapsulate this unique value. This was where we stepped in to help HKR craft a compelling brand strategy, identity, and website that truly matched their offering.

“We were recruiting really well, but now we can recruit senior roles and persuade some really smart people to join our mission.”

Sergiu Poenaru, CEO, Founder at HKR

“We didn't have a coherent messaging before. This helped us position as premium when competing with other geographies that could beat us on pricing.”

Sergiu Poenaru, CEO, Founder at HKR

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Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

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Let’s talk

Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

Start the Conversation

Privacy.

Let’s talk

Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

Start the Conversation

Privacy.