Craftwork

Craftwork is setting out to revolutionize the general contracting industry. They work with homeowners, frustrated by the manual, unpredictable, and outdated processes involved in completing any home project. With Craftwork, you can use technology to simplify the experience and deliver consistently high-quality project work. We worked with their team to establish a brand strategy, visual identity, and new marketing website.

Collaborators: Lauren Jones (Photography)

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Craftwork is setting out to revolutionize the general contracting industry. They work with homeowners, frustrated by the manual, unpredictable, and outdated processes involved in completing any home project. With Craftwork, you can use technology to simplify the experience and deliver consistently high-quality project work. We worked with their team to establish a brand strategy, visual identity, and new marketing website.

Collaborators: Lauren Jones (Photography)

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“Your guidance and collaborative process gave us clarity and conviction about our brand direction, and the nimble approach to incorporating our feedback resulted in an identity that's working well.”

Tim Griffin, Co-Founder of Craftwork

“Your collaborative approach to design has not only helped us create a strong visual identity but also fostered a sense of inclusion throughout our team.”

Tim Griffin, Co-Founder of Craftwork

Let’s talk

Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

© 2025

Overline. All Rights Reserved.

Let’s talk

Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

© 2025

Overline. All Rights Reserved.

Let’s talk

Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

© 2025

Overline. All Rights Reserved.