We help B2B tech founders build an iconic brand for their company.
The Problem
Is your brand…
Outdated?
Your business evolved but your brand hasn’t. You look more amateur than you are.
Confusing?
You struggle to explain what you do, and people don’t get it, or why it matters.
Misaligned?
Your team isn’t on the same page, and doesn’t have a consistent message.
Forgettable?
Your brand is vanilla or doesn’t exist at all. There’s nothing memorable.
Your relevance in the market is at stake. With an iconic brand, doors open to new customers, new partners, and new talent. But with an obscure and weak brand, even with the best product or service—you’ll struggle to get the traction you deserve.
The Solution
Make your brand the obvious choice.
Our process takes you on a journey to define who you really are, what you do, and why it matters.
Clarify Your Brand
We begin by uncovering the truth at the core of your business—who you are, who you serve, and what sets you apart. Through strategy workshops and research, we build a shared foundation your whole team can rally around.
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Design Your Identity
With strategy in hand, we translate your brand into a cohesive visual system that feels true to your DNA and stands out in the market. Every detail is intentional—from logo to typography to design patterns.
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Bring It to Life
We help activate your brand across the experiences that matter most—your website, your sales tools, your customer touchpoints. The result? A brand that feels real and ready to scale.
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We Stay In Your Corner
As your brand evolves, we offer ongoing creative and strategic support—helping you stay consistent, make confident decisions, and move faster as you scale.
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Our Clients In the News
Edtech Hotshot SchooLinks Snags $80 Million Funding Round—All Thanks To An Unsolicited Term Sheet
Exclusive: Predicate raises $7 million to connect blockchain apps with the financial world
Paradigm co-leads $24 million Series A for ZKP infrastructure startup Irreducible
Craftwork Out To Modernize Home Services Market, Scores $6 Million Seed Round
Siena AI raises $4.7M to develop an empathic AI customer service agent
CloudHero Awarded 2024 AWS Global Application Modernization SI Partner of the Year
Pliancy shuns MSP label, grows $30M business
Haun Ventures leads Sovereign Labs’ $7.4M seed round to help scale blockchains
A letter from the Founder
I’m JT Grauke, the founder of Overline. I’ve guided hundreds of founders and teams through this exact transition. Take it from our past clients, who would say this partnership will give you: 1) confidence in your positioning, 2) clarity in your messaging, and 3) self-respect about how you present yourself to the world.
We do this through our signature process: 1) we establish your strategic story, and brand positioning, 2) we write clear messaging, 3) and last, we oversee the design and creation of a new identity and digital presence that brings your story to life.
After our first project, we can transition to a retainer for ongoing strategic guidance for your brand—through web design, refining UI/UX, or designing marketing and sales enablement templates.
If you’re unsure whether your brand needs help, we offer a free brand diagnostic. This is a good starting point if you’re unclear where the problem lies with your brand. Or feel free to reach out to us and we’ll schedule a 60 minute call to talk about your goals.
To your success,
JT Grauke
Founder, Overline
jt@overline.studio