Trusted by 100s of Tech Founders

Build a brand that pulls you into the future.

Build a brand that pulls you into the future.

Overline is a branding agency that helps growing tech companies align their positioning and visual identity with their bold ambitions.

Overline is a branding agency that helps growing tech companies align their positioning and visual identity with their bold ambitions.

Communicate clearly

We help you articulate your unique value so people (talent, customers, and investors) want to join in your mission.

Move up-market

We build beautiful brand systems that highlight your differentiation, and signal you’re a category leader.

Attract your tribe

We design marketing assets that communicate your value clearly and drive real business outcomes.

We help B2B, blockchain, and tech-enabled service companies that have outgrown their brand.

We help B2B, blockchain, and tech-enabled service companies that have outgrown their brand.

B2B SaaS / Platforms

Blockchain

Tech-Enabled

You’re at a crossroads.

You’re at a crossroads.

We work with tech companies during moments when their brand needs to catch up with their business reality. The four most common situations we see are:

We work with tech companies during moments when their brand needs to catch up with their business reality. The four most common situations we see are:

Fundraising

You have the pressure to look more credible either right before or after a fundraise.

Go-To-Market

You’ve found PMF and need to go to market with your new product and positioning.

M&A

You’ve merged and need to consolidate your new direction in a polished brand.

Business Pivot

You’re pivoting to a new strategy, and need new positioning to match.

Not an agency,
strategic partners.

We don’t see ourselves as an agency. We work like an extension of your team—plugged in, fast-moving, and deeply invested in your momentum. Every engagement is structured to keep clarity high and context tight.

Virtually Embedded

We plug into your workflow—Slack, Figma, Notion, Zoom—so collaboration feels like we’re already part of the team.

Weekly Sprints

Monday check-ins. Friday Looms. Focused sprints and fast feedback keep the work sharp and the team aligned.

Retainer-Based Pricing

You work directly with senior strategists and designers. No layers. No handoffs. Just consistent collaboration.

Brand

Clarify who you are, what you stand for, and how you show up.

Brand Strategy

Brand Positioning

Naming & Messaging

Visual & Verbal Identity

Brand Guidelines

Web

Web experiences that say the right thing—beautifully, and fast.

Content Strategy

Web Copywriting

Branded Web Design

UI Kits

Framer Development

Product

Design that feels intuitive, on-brand, and built to scale.

Human Centered Design

Design Systems

Dashboards

Mobile Apps

Clean Handoff Files

Our Clients In the News

  • Edtech Hotshot SchooLinks Snags $80 Million Funding Round—All Thanks To An Unsolicited Term Sheet

  • Exclusive: Predicate raises $7 million to connect blockchain apps with the financial world

  • Paradigm co-leads $24 million Series A for ZKP infrastructure startup Irreducible

  • Craftwork Out To Modernize Home Services Market, Scores $6 Million Seed Round

  • Siena AI raises $4.7M to develop an empathic AI customer service agent

  • CloudHero Awarded 2024 AWS Global Application Modernization SI Partner of the Year

  • Pliancy shuns MSP label, grows $30M business

  • Haun Ventures leads Sovereign Labs’ $7.4M seed round to help scale blockchains

For teams building
what's next.

We work with founders and teams at the tipping point—when the story gets more complex, the stakes get higher, and clarity becomes a lever. Every brand we build is crafted to scale with confidence and signal what’s next.

We didn’t have coherent messaging before. Overline helped us position as premium when competing with other geographies that could beat us on pricing.”

Sergiu Poenaru, CEO of HKR

We didn’t have coherent messaging before. Overline helped us position as premium when competing with other geographies that could beat us on pricing.”

Sergiu Poenaru, CEO of HKR

We didn’t have coherent messaging before. Overline helped us position as premium when competing with other geographies that could beat us on pricing.”

Sergiu Poenaru, CEO of HKR

Our collaboration was instrumental in launching Siena. Overline captured the essence of our vision and the brand has played a huge role in attracting new partnerships and expanding our business.”

Lisa Popovici, CMO of Siena

Our collaboration was instrumental in launching Siena. Overline captured the essence of our vision and the brand has played a huge role in attracting new partnerships and expanding our business.”

Lisa Popovici, CMO of Siena

Our collaboration was instrumental in launching Siena. Overline captured the essence of our vision and the brand has played a huge role in attracting new partnerships and expanding our business.”

Lisa Popovici, CMO of Siena

You saw our brand revamp as a challenge, not an exercise in comfort and familiarity. You broke from our history and came out swinging with fresh ideas that have propelled our brand forward.”

Kyle Barber, Creative Lead at Pliancy

You saw our brand revamp as a challenge, not an exercise in comfort and familiarity. You broke from our history and came out swinging with fresh ideas that have propelled our brand forward.”

Kyle Barber, Creative Lead at Pliancy

You saw our brand revamp as a challenge, not an exercise in comfort and familiarity. You broke from our history and came out swinging with fresh ideas that have propelled our brand forward.”

Kyle Barber, Creative Lead at Pliancy

You helped us take our whole company experience to another level, pushing us to think holistically… making it a much smoother change than it could have been.”

Kelsey Stout, CMO of Koble

You helped us take our whole company experience to another level, pushing us to think holistically… making it a much smoother change than it could have been.”

Kelsey Stout, CMO of Koble

You helped us take our whole company experience to another level, pushing us to think holistically… making it a much smoother change than it could have been.”

Kelsey Stout, CMO of Koble

Your collaborative approach to design has helped us create a strong visual identity and fostered a sense of inclusion throughout our team.”

Tim Griffin, CEO of Craftwork

Your collaborative approach to design has helped us create a strong visual identity and fostered a sense of inclusion throughout our team.”

Tim Griffin, CEO of Craftwork

Your collaborative approach to design has helped us create a strong visual identity and fostered a sense of inclusion throughout our team.”

Tim Griffin, CEO of Craftwork

The outcome was chef’s kiss! We now have a visual identity that is fun and approachable, but also clean and professional. Plus, it’s unique!”

Ashley Safranski, CMO of uConnect

The outcome was chef’s kiss! We now have a visual identity that is fun and approachable, but also clean and professional. Plus, it’s unique!”

Ashley Safranski, CMO of uConnect

The outcome was chef’s kiss! We now have a visual identity that is fun and approachable, but also clean and professional. Plus, it’s unique!”

Ashley Safranski, CMO of uConnect

Clarity starts here.

We know choosing the right brand partner is a big decision. Below are the questions we hear most from growth-stage teams who are serious about getting it right.

Are we the right fit for Overline?

Are we the right fit for Overline?

Are we the right fit for Overline?

How long does a project or retainer last?

How long does a project or retainer last?

How long does a project or retainer last?

Can you work with our dev or marketing team?

Can you work with our dev or marketing team?

Can you work with our dev or marketing team?

What if we’re not sure what we need yet?

What if we’re not sure what we need yet?

What if we’re not sure what we need yet?

How soon can we start?

How soon can we start?

How soon can we start?

What makes Overline different from other agencies?

What makes Overline different from other agencies?

What makes Overline different from other agencies?

Do you only work with established companies?

Do you only work with established companies?

Do you only work with established companies?

Still have questions?

Still have questions?

Still have questions?

Let’s talk

Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

© 2025

Overline. All Rights Reserved.

Let’s talk

Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

© 2025

Overline. All Rights Reserved.

Let’s talk

Share your biggest brand question with us. Sometimes an outside perspective is all you need to see the path forward.

© 2025

Overline. All Rights Reserved.