Trusted by 100s of Tech Founders

Trusted by 100s of
Tech Founders

Brand, Web, and UI/UX Design for B2B Tech Companies

We work on retainer as your design partnerweekly syncs, shared Slack channel, dedicated senior talentto clarify your positioning and improve your brand, website, and UI/UX so you can attract, win, and delight more customers.

The Problem

You think you have a great product.
But customers can’t tell.

Unclear Positioning

It's difficult to explain what makes you different.

Piecemeal Design

Everything's DIY, last-minute, and inconsistent.

Looking Amateur

You have a great product, but an amateur presentation.

You’re not proud of your brand—and it’s costing you better customers.

The Solution

Work with Overline on retainer to improve your positioning, brand, and UI/UX.

Work directly with Overline founder, JT Grauke, who acts as your “Design CEO”—orchestrating strategy and assembling the right specialists to transform how you show up.

Align on Strategy

JT leads intensive workshops to clarify your positioning and brand strategy. We uncover what makes you different, who you serve, and how to tell that story consistently.

Brand Strategy Workshops

Brand Strategy Workshops

Strategic Positioning

Strategic Positioning

Messaging Framework

Messaging Framework

Target Audience Definition

Target Audience Definition

Assemble the Team

Based on the strategy, JT assembles talent from his network of trusted specialists. Whether you need help with brand, web, or UI/UX expertise, you get proven partners.

Visual Identity Design

Visual Identity Design

Web Design & Dev

Web Design & Dev

UI/UX Design

UI/UX Design

Marketing Collateral

Marketing Collateral

Continuously Evolve

We finalize a retainer that fits your needs. JT stays involved as your Design CEO, ensuring quality and consistency. Bi-weekly syncs. Slack access. Scale up or down as needed.

Ongoing strategy calls

Ongoing strategy calls

Design production

Design production

Brand evolution

Brand evolution

Team alignment

Team alignment

Our Clients In the News

  • Edtech Hotshot SchooLinks Snags $80 Million Funding Round—All Thanks To An Unsolicited Term Sheet

  • Exclusive: Predicate raises $7 million to connect blockchain apps with the financial world

  • Paradigm co-leads $24 million Series A for ZKP infrastructure startup Irreducible

  • Craftwork Out To Modernize Home Services Market, Scores $6 Million Seed Round

  • Siena AI raises $4.7M to develop an empathic AI customer service agent

  • CloudHero Awarded 2024 AWS Global Application Modernization SI Partner of the Year

  • Pliancy shuns MSP label, grows $30M business

  • Haun Ventures leads Sovereign Labs’ $7.4M seed round to help scale blockchains

A letter from the Founder

I’m JT Grauke, the founder of Overline. I’ve guided hundreds of founders and teams through this exact transition. Take it from our past clients, who would say this partnership will give you: 1) confidence in your positioning, 2) clarity in your messaging, and 3) self-respect about how you present yourself to the world.

With a strategy in place, we work on retainer as your embedded design partner—handling positioning, brand, web, and UI/UX continuously. This means you get consistent support without the cost of a full-time hire or the unreliability of freelancers.

If you’re unsure whether your brand needs help, we offer a free brand diagnostic. This is a good starting point if you’re unclear where the problem lies with your brand. Or feel free to reach out to us and we’ll schedule a 60 minute call to talk about your goals.

To your success,

JT Grauke


Founder, Overline


jt@overline.studio

Stay Connected

Join our client list to be notified about project openings.

© 2025

Overline. All Rights Reserved.

Stay Connected

Join our client list to be notified about project openings.

© 2025

Overline. All Rights Reserved.

Stay Connected

Join our client list to be notified about project openings.

© 2025

Overline. All Rights Reserved.